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Overview
CAMP94 is a streetwear concept rooted in community, identity, and bold self-expression. While the brand is still in product development, Planet Lobo was brought in to create the full foundation from brand strategy and audience alignment to logo design, visual direction, and packaging mockups.
This was a chance to shape something from the ground up defining not just how it looks, but what it means.
Goals
Develop a clear brand identity system for future product and content use
Create a bold, ownable logo system with streetwear applications in mind
Build out color, type, and tone guidelines for merch, content, and launch
Create mockups and assets that will support future pitching and development
What we did
Brand strategy workshop + positioning
Target audience and competitive research
Logo system (primary, alternate, merch lockups)
Color palette, typography system, brand elements
Conceptual packaging + apparel mockups
Launch moodboard and visual tone guide
Guidance on social rollout and brand language
Outcome
CAMP94 is currently in the pre-launch product development phase. The work we created is serving as the blueprint for their next steps both in building out the line and developing content for their eventual brand launch.
What made it special
This project was a pure branding sandbox in the best way. The founders had vision and values, and gave us space to build a system that could evolve over time. The aesthetic blends minimal, utility-first streetwear with subtle visual cues drawn from youth camp culture and community-led legacy brands.
Services included
Brand Strategy & Positioning
Visual Identity Design
Logo System & Merch Applications
Concept Mockups
Launch Direction Support
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