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Overview
Cook Restaurant is a popular New American bistro located in Needham, Massachusetts. Known for its creative menu, elevated comfort food, and vibrant community vibe, Cook needed a website and marketing support that reflected the energy and professionalism of the in-person experience.
Planet Lobo designed a modern, easy to update website that supports events, specials, and weekly traffic and continues to provide ongoing email marketing to help drive reservations, promote seasonal dishes, and keep the brand top of mind.
Goals
Refresh the Cook brand online with a clean, modern website
Create an intuitive way for guests to find hours, location, and specials
Drive ongoing visibility and customer retention through consistent email outreach
Highlight events like comedy nights, wine tastings, and live music
What we did
Website design and build (Wix)
Events calendar setup
Menu integration and mobile optimization
Bi-weekly email newsletter design + copywriting
Content planning for promotions, events, and seasonal menus
Analytics review and A/B testing for subject lines and calls-to-action
Outcome
Consistent open rates and traffic driven through email
Improved online presence with mobile friendly, fast-loading site
Streamlined communication for events and weekly specials
Greater brand consistency across web, email, and social
What made it special
Cook has a strong local following, and the challenge was capturing that real-world energy online. The site now reflects the restaurant’s creative, approachable vibe and the email strategy helps keep guests engaged even between visits. It’s a great example of design and marketing working hand-in-hand to support a neighborhood favorite.
Services included
Website Design & Build
Mobile Optimization
Email Marketing (Bi-Weekly)
Ongoing Content Strategy
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