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Overview
Foxling is a photography brand rooted in cinema, nostalgia, and honest storytelling. With a background in the film industry, the founder brings a cinematic eye to every frame capturing candid moments in natural light, with true to color editing that lets the story speak for itself.
Planet Lobo was brought in to create a brand identity that reflects the emotional depth of the work: warm, grounded, and quietly powerful.
Goals
Create a visual identity that nods to the founder’s film background
Build a brand that feels timeless not trend driven
Design a logo system and brand elements that support editorial, wedding, and lifestyle photography
Reflect the core values: truth, presence, and emotional honesty
What we did
Brand discovery + positioning
Logo design (primary, submark, and watermark variations)
Type and color system with warm, earthy tones
Visual direction rooted in analog aesthetics and natural light
Light social or web styling guidance (optional, if you developed it)
Outcome
The final brand system positions Foxling as a quiet force a studio that doesn't shout, but still stands out. The identity supports the founder’s vision for honest, human photography that feels like it belongs in a memory or a movie still.
What made it special
Foxling is the kind of brand that asks you to pause. It doesn't chase trends it trusts the moment. Our goal was to let that energy shine through in the design, using subtle textures, vintage inspired typography, and tone-on-tone palettes to evoke the feeling of real film and fleeting light.
Services included
Brand Identity Design
Logo Suite
Color + Type System
Brand Tone + Direction
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