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Overview
Gondim Aesthetics is a Latina-owned beauty studio that blends results-driven skincare with holistic healing. Founder Gabriela offers facials, lymphatic massage, reiki, and teen skincare all delivered with warmth, professionalism, and care.
She came to Planet Lobo with a logo already in place, but needed a cohesive online presence: a website that reflected her spirit and offerings, social content that communicated clearly, and marketing support to help her grow visibility in the community.
Goals
Build a clean, mobile-optimized website that felt elevated and inviting
Create Instagram content to educate, inspire, and reflect her bilingual voice
Increase brand awareness through low-budget ad campaigns
Streamline digital presence to reduce content overwhelm
What we did
Website design and build on Wix
Mobile-first layout + basic SEO setup
Custom Instagram post and story templates
Content batching: 8 posts, 4 stories/month
Meta ads: $200/month budget, with seasonal focus
Teen facial promotional campaign (Fall)
Outcome
A professional, aligned website that builds trust and reflects her purpose
Increased visibility and reach on Meta from ad campaigns
More consistent Instagram presence with branded posts
Reduced stress around content planning and execution
Positive client feedback: “It finally looks like how it feels to be here.”
What made it special
Gabriela’s brand isn’t just about beauty it’s about confidence, healing, and transformation. We made sure her digital presence reflected that by balancing clinical skincare with warm visuals, earthy tones, and a bilingual, compassionate voice. The result is a brand that feels personal and professional.
Services included
Website Design
- Social Media Content Creation
- Monthly Content Planning
- Meta Ad Management
- Seasonal Campaign Strategy
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