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Overview
Hillside Gardens Ace Hardware is a family-owned hardware and garden center in Belmont, MA, serving the local community with tools, plants, seasonal goods, and trusted service. Despite being a well-loved neighborhood staple, the business didn’t have a modern digital presence and needed a full rebrand and website built from scratch.
Planet Lobo stepped in to create a brand identity and web experience that feels approachable, informative, and easy for busy customers to use. The goal: reflect the store’s legacy while building a website that truly supports the day-to-day business.
Goals
Design a clean, functional brand identity
Build a responsive website
that could serve as a local hub for products, hiring, and seasonal info
Make it easy for customers to explore services, ask questions, and plan purchases
Add interactive tools to improve user experience and cut down on phone inquiries
What we did
Logo design and brand styling
Website design + development (Wix)
Hiring page with easy application CTA
Mulch calculator tool for customers to estimate needs
Interactive product preview sections with hover effects
Seasonal homepage banners and sales graphics
Clean mobile experience + contact functionality
SEO setup and launch support
Outcome
Hillside’s new site is now a functional extension of their storefront providing customers with fast answers, seasonal updates, and a modern, easy-to-use interface.
It’s helped the team:
- Save time on phone calls and repeat questions
- Present a clean, professional look that reflects their service quality
- Attract new hires with a quick online application workflow
- Share seasonal offers, products, and updates easily with customers
What made it special
This project wasn’t just about design it was about usefulness. We focused on creating a site that could serve both the owners and the customers: intuitive, no-fuss, and full of personality. From the mulch calculator to the custom hover boxes, every feature was designed to save time and improve the in-store experience.
Services included
Logo Design + Visual Identity
Website Design & Development
Custom Tools & Interactive Features
Hiring Page & Content Strategy
Seasonal Graphics & Banners
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