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Overview
InnovatED Ventures is a strategy consultancy supporting school districts, education startups, and policy leaders with practical systems thinking and visionary planning. The founder a former educator and systems leader needed a brand that felt grounded, bold, and reflective of her mission to rethink education with heart and clarity.
Planet Lobo was brought in to develop a thoughtful brand identity and visual system that communicates intelligence, compassion, and leadership across print, digital, and presentation channels.
Goals
Create a professional brand identity that stands out in the education consulting space
Develop a color and typography system that feels strong yet approachable
Design visual assets the founder could use across decks, PDFs, and social platforms
Establish a tone that bridges strategic systems work with human-first leadership
What we did
Brand discovery & positioning
Logo design and alternate marks
Color palette and typography hierarchy
Brand voice development and tone guidance
Business card design
Social media graphic templates
Presentation and proposal branding support
Outcome
InnovatED Ventures now has a flexible and elevated brand identity that reflects both the visionary nature of its work and the founder’s grounded, equity-focused values. With a refined tone and cohesive visuals, the consultancy can show up professionally in pitches, conferences, and online thought leadership.
What made it special
This project required striking a balance between systems level strategic thinking and a deeply human touch. The result is a brand that speaks clearly, acts boldly, and honors the mission behind the work: to make education more just, functional, and inspiring.
Services included
Brand Identity Design
Logo System
Brand Voice & Messaging
Social & Deck Templates
Business Card Design
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