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Overview
Smoothest is a vibrant smoothie truck concept built for bold, feel-good living. This brand didn’t just need to stand out on a crowded city street it needed to invite connection, signal freshness, and leave people with a little boost (just like the product).
Planet Lobo created the full visual vibe for Smoothest, from the truck wrap and signage to a customer loyalty card all designed to turn heads and build loyal fans from the first sip.
Goals
Create a bold, playful brand that felt health-conscious but not overly “clean”
Develop visuals that would pop on the street, especially on a moving vehicle
Design a compact brand system that worked across signage, print, and merch
Make the experience feel memorable and fun from first glance to return visit text. To update me, go to the Data Manager.
What we did
Visual identity and art direction
Truck wrap design (3-panel layout)
A frame street sign design (promo-based)
Loyalty card with stamp system
Color palette + type system
Quick-reference mini brand guide
Outcome
This concept was developed as a design study in branding for mobile food and experiential retail. The result? A complete, street-ready system with a clear vibe, a playful tone, and enough cohesion to extend into cups, merch, menus, or digital content when the brand expands.
What made it special
This project was about energy bold color, graphic clarity, and emotional tone. The Smoothest branding balances cheeky charm with visual professionalism, allowing it to feel at home in both an urban pop-up and a neighborhood wellness market.
The work demonstrates our ability to brand real life spaces, use signage to drive sales, and translate brand personality into the physical world.
Services included
Visual Identity Design
Truck Wrap Design
Print Collateral (A-frame sign, loyalty card)
Brand Tone & Direction
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