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Overview
Weekender is a concept soap brand for people who love a good cleanse with a side of attitude. Bold, bright, and a little cheeky, it’s made for the kind of person who throws a towel over their shoulder and says, “Self-care? Sure, I guess.”
This concept was all about creating a fun, shelf-worthy brand that balances clean ingredients with a sense of humor. Think bright blue packaging, playful type, and copy that makes you smirk while you lather.
Goals
Develop a bold visual identity that feels fresh and not-too-serious
Design packaging that stands out in a crowded market
Use color, font, and tone to tell a brand story rooted in feel-good fun
Create something that feels modern, giftable, and unapologetically charming
What we did
Logo design (primary + display lockup)
Packaging layout (front/back of bar soap wrap)
Color palette and type hierarchy
Brand voice exploration (cheeky taglines + fun microcopy)
Outcome
What made it special
Weekender stands out because it doesn’t try too hard to be “zen.” It’s bubbly, confident, and totally okay with not taking itself too seriously. Design-wise, it’s bold without being obnoxious using color and copy to build instant brand recognition and joyful vibes.
Services included
Logo Design
Packaging Design
Visual Identity Direction
Copywriting Concepts
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